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According to ISAPS 2024 Global Survey, 37.9 million aesthetic procedures were performed worldwide. Eyelid surgery, liposuction, and botox lead the list. Here are the most popular surgical and non-surgical procedures of 2024.
2024: A New Era in Aesthetic Surgery
The International Society of Aesthetic Plastic Surgery (ISAPS) has released its 2024 Global Aesthetic Survey, revealing the latest trends in the field of cosmetic surgery.
According to the report, a total of 37.9 million aesthetic procedures were performed worldwide in 2024. Of these, 17.4 million were surgical and 20.5 million were non-surgical procedures. While this marks a slight 4.8% decrease compared to 2023, it still represents a 42.5% increase compared to 2020.
ISAPS 2024 Report: “Despite a 4.8% decrease from last year, the total number of aesthetic procedures remains 42.5% higher than in 2020.”
Most Popular Surgical Aesthetic Procedures (2024)
According to the ISAPS 2024 Global Survey, eyelid surgery (blepharoplasty) has become the most commonly performed cosmetic operation worldwide for the first time. While body and breast surgeries saw a decline, facial rejuvenation procedures gained remarkable momentum.
1. Eyelid Surgery (Blepharoplasty)
Chosen by around 2.1 million people in 2024. It reduces signs of aging around the eyes, giving a fresher, more alert appearance. It recorded a 13.4% increase compared to 2023.
2. Liposuction
With about 2 million procedures, liposuction ranks second. It remains the most preferred body contouring surgery worldwide and the most common procedure among women.
3. Breast Augmentation
Performed in approximately 1.6 million cases. However, it saw a 14.1% decrease from 2023. The global trend toward “natural-looking results” is driving a decline in large-volume breast enhancements.
4. Scar Revision
With over 1.1 million procedures, scar revision entered the global top five. Techniques like laser resurfacing and microsurgery made this category increasingly popular.
5. Rhinoplasty (Nose Surgery)
Approximately 1 million rhinoplasty procedures were recorded in 2024. That’s about a 10% decline from the previous year. Patients increasingly seek subtle, natural corrections that preserve facial harmony.
Most Popular Non-Surgical Procedures (2024)
Non-surgical procedures accounted for 54% of all aesthetic treatments worldwide. Their rise is mainly driven by shorter recovery times, lower risks, and natural-looking outcomes.
1. Botulinum Toxin (Botox)
With over 7.9 million treatments, Botox continues to dominate globally. It smooths fine lines and wrinkles for a younger appearance.
2. Hyaluronic Acid Fillers
At 6.3 million procedures, HA fillers rank second. ISAPS reports a 5.2% increase in filler applications in 2024. They are widely used for contouring the lips, cheeks, and jawline.
3. Laser / Light Hair Removal
1.49 million procedures globally. Remains a consistent choice for those seeking permanent results.
4. Energy-Based Skin Tightening
1.24 million treatments were performed — a 38.9% increase. Technologies like Ultherapy and Morpheus8 contributed to this rise.
5. Chemical Peeling
0.82 million procedures were performed — showing a 33.3% increase. Popular for improving skin tone, texture, and radiance.
Aesthetic Preferences by Region
| Region | Leading Procedures |
|---|---|
| North America (USA) | Botox, fillers, liposuction |
| South America (Brazil) | Body contouring, breast augmentation |
| Europe | Eyelid surgery, rhinoplasty |
| Asia | Skin rejuvenation, chin contouring |
| Middle East | Fillers, laser-based rejuvenation |
According to ISAPS, Brazil remains the leader in surgical procedures, while the United States ranks first in non-surgical treatments.
Key Shifts from 2023 to 2024
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Eyelid surgery overtook liposuction as the most performed surgical procedure worldwide.
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Rhinoplasty demand declined by 10%.
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Skin tightening and chemical peeling procedures grew by 30% or more.
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Breast and body surgeries saw notable decreases.
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Overall demand shifted toward “natural, balanced, and functional” results.
Demographics and Trends
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Women: Liposuction, breast augmentation, eyelid surgery.
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Men: Eyelid surgery, gynecomastia, botox.
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Ages 18–34: Preventive botox and fillers on the rise.
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Ages 35–55: Eyelid surgery, liposuction, and skin tightening are most common.
Six Main Reasons Behind the Popularity of Aesthetic Procedures
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Desire for natural and balanced results
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Shorter recovery time and minimal downtime
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Technological advances in treatment devices
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Visual pressure from digital and social media culture
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Increased availability of certified and safe clinics
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Social media trends promoting aesthetic enhancements
Frequently Asked Questions (FAQ)
What is the most popular aesthetic procedure worldwide?
In 2024, eyelid surgery led among surgical treatments, while botulinum toxin (Botox) was the most common non-surgical procedure.
How many total aesthetic procedures were performed in 2024?
Approximately 37.9 million procedures were conducted globally — 46% surgical and 54% non-surgical.
Which procedures saw the fastest growth?
Skin tightening (+38.9%) and chemical peeling (+33.3%) experienced the most significant growth.
Did rhinoplasty decrease?
Yes. There was roughly a 10% decline in 2024 compared to 2023.
Author’s Note
This article is based on official data from the ISAPS 2024 Global Aesthetic Surgery Report. It is intended for informational purposes only and does not constitute medical advice.
